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Brought to our valued consumers by Coca-Cola®, Walmart® and Monster Energy®

If you live in Louisiana and are over 18 years of age …

Register between 8/15 through 9/31 for your CHANCE TO WIN this refrigerated DORM Monster Energy® cooler!


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Registration forms available 8/15/2016 through 9/31/2016 at the Monster Energy product display in your local Walmart stores and on-line at Entrants will be required to provide specific information to complete registration. Must be 18 years of age or older to register and a resident of the state of Louisiana or Natchez, Mississippi. Random drawing occurs on or about 10/4/2016. No more than one winner per household. All decisions of the judges are final. Winner(s) will be notified by email and phone number provided via the registration form. Odds of winning depend upon the number of total entries. Employees of Coca-Cola UNITED and each of their immediate family members and/or those living in the same household are not eligible. By accepting the prize, winner agrees to release Coca-Cola UNITED, it’s subsidiaries and Coca-Cola hold same said harmless against all claims, damages, losses, expenses, and liability arising out of acceptance/use of the prize. By accepting the prize, winners agree to allow Coca-Cola UNITED and its subsidiaries to use photography or videography, where winner is identifiable, on any digital, social or print media platforms and release all rights toward immediate or future compensation or royalty. No cash compensation equivalent.




Coca-Cola pulls plug on energy drink

ATLANTA — Coca-Cola Energy, the Coca-Cola Co.’s attempt to draw new consumers to the energy category, has fizzled out. The Atlanta-based beverage giant announced May 14 that the company is discontinuing the product in North America a little more than a year after hitting the market.

“As we emerge stronger from the pandemic, our strategy is focused on scaling big bets across a streamlined portfolio and experimenting in an intelligent and disciplined manner,” said Alex Ebanks, senior manager of business and brand communications – North America, at Coca-Cola. “An important component to this strategy is the consistent and constant evaluation of what’s performing and what’s not. As we scale our best innovations quickly and effectively like AHA and Coca-Cola with Coffee, we need to be disciplined with those that don’t get the traction required for further investment. It is for that reason we’ve made the decision to discontinue Coca-Cola Energy in North America.”

Coca-Cola Energy generated plenty of buzz in 2019, becoming the first Coke-branded energy drink launched in Spain and Hungary. The product quickly expanded to 25 countries, including Great Britain, Ireland, Spain, Germany, Norway and Australia.

The product was among dozens of new beverages previewed during the 2019 NACS Show, presented by the National Association of Convenience Stores, held Oct. 1-4, 2019, in Atlanta. A few months later, in January 2020, the product made its nationwide debut in North America.

JC Harvey, director of retail channel strategy and commercialization for Coca-Cola North America, told Food Business News during the 2019 NACS Show that Coca-Cola formulated the product to draw new consumers to the energy category, citing the fact that energy drinks are purchased by less than half of American households.

“That’s really the opportunity for Coke Energy for both the Coca-Cola Co., but just as important, our customers, to bring people into the category,” Mr. Harvey told Food Business News at the NACS Show. “It’s designed to be more approachable versus everything else in the market, and to be more appealing, especially to people who have never tried an energy drink.”

Coca-Cola Energy features a “cola-forward taste” with 114 mg of caffeine per 12-oz serving, which compares to 34 mg in a 12-oz can of original Coca-Cola, plus B vitamins and guarana extracts. Varieties include original, cherry, zero-sugar original and zero-sugar cherry.

Coca-Cola’s announcement came a day after Purchase, NY-based PepsiCo debuted an advertisement to promote Mtn Dew Rise Energy. Introduced in March, Mtn Dew Rise Energy has approximately 180 mg of caffeine, vitamins A and C, antioxidants, and fruit juice. With citicoline and caffeine to boost mental clarity and zinc for immune support, Mtn Dew Rise Energy is designed “to awaken ambition and help people conquer the day,” according to PepsiCo.

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Coca-Cola Energy: What You Should Know Before You Drink One

Coca-Cola Energy, whichBusiness Insiderreveals as the company's first Coke-branded non-soda drink, was quietly released in January prior to its grand public launch via Super Bowl promotions and a commercial that ran during the big game (viaKTAB). It is available in four different varieties: Coca-Cola Energy, Coca-Cola Energy Zero Sugar, Coca-Cola Energy Cherry, and Coca-Cola Energy Cherry Zero Sugar.

Since Coca-Cola actually owns 16.7 percent of rival energy drink maker Monster, Monster tried to prevent their parent company from coming up with a competing product. The issue was under question since 2018, but in July 2019 arbiters determined that developing and marketing Coca-Cola Energy would not violate the terms of the existing contract between Coca-Cola and Monster, so this new beverage was given the green light.

Although new to the U.S. in 2020, CNN reports that Coca-Cola Energy was already available overseas in its original and sugar-free versions. Both cherry-flavored varieties, however, were developed for the U.S. market.

Super Bowl 2020 All \

Coca-Cola Just Announced It Is Discontinuing This Soda

Coca-Cola might be among the most recognized brands in the world, but that doesn't mean every idea they launch is a success. Coke has just announced that they're backing out of a category they tried breaking into last year, as executives say low sales make this product cut prudent.

CNN reported Saturday that Coca-Cola will no longer be distributing Coke Energy in North America. Given growing consumer interest in energy drinks, Coca-Cola had ventured into the realm with its January 2020 launch of the drink in this part of the world… however, the market quickly shifted with the pandemic, and reports suggest the brand wants to recalibrate what they concentrate on.

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Commenting on the announcement that they will no longer produce Coke Energy, Coca-Cola said: "An important component to this strategy is the consistent and constant evaluation of what's performing and what's not … As we scale our best innovations quickly and effectively, like AHA and Coca-Cola with Coffee, we need to be disciplined with those that don't get the traction required for further investment."

Meanwhile, in January of 2020—just weeks before the COVID-19 pandemic reached the U.S., Coca-Cola CEO James Quincey had said in an earnings call: "We're putting the full marketing muscle behind our Coke Energy launch in the US." They also spent boucou bucks advertising the energy drink during last year's Super Bowl as they billed Coke Energy as "It's the energy you want and the taste you love."

Coke Energy had launched into international markets in 2019, but the brand says they will continue to distribute the drink into those territories.

Meanwhile, when we evaluate what this means from a health standpoint, the North American farewell to Coke Energy is probably not a huge heartbreak. With Coke Energy's ingredients, Coke had made an honest effort to make the energy drink fit into the "functional beverages" box that has grown so popular in the past few years. Ingredients included guarana extracts, B-vitamins, and about four times the caffeine of regular Coke when comparing both in 12-ounce servings.

But with 26 grams of carbs—all as sugar—and ingredients that created a taste some online buyers have described as "unusual" and "chemically," we don't think this is a Coke product most people will miss.

Check out our list of the best and worst energy drinks in 2021, and also read:

Krissy Gasbarre

Krissy is a senior news editor at <em>Eat This, Not That!</em>, managing morning and weekend news related to nutrition, wellness, restaurants and groceries (with a focus on beverages), and more. Read more


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Monster warns US launch of Coke Energy will squeeze its shelf space and distract its bottlers

Monster EnergyMonster Energy

  • The US launch of Coca-Cola Energy this month threatens to squeeze Monster Beverage's shelf space and distract its bottlers.
  • "The coolers aren't rubber. They can't expand," Monster CEO Rodney Sacks told analysts on Thursday. "If you're going to put Coke Energy in, what comes out?"
  • Monster relies on Coca-Cola bottlers to can its drinks, raising the risk they'll concentrate on Coke's new beverage and neglect Monster's offerings.
  • However, Monster downplayed the impact of the new drink as Coke isn't positioning it as a direct substitute, and retailers plan to stock it with carbonated soft drinks, not energy drinks.
  • View Business Insider's homepage for more stories.

The US launch of Coca-Cola Energy this month threatens to squeeze Monster Beverage's shelf space and distract its bottlers, the energy drinks giant told analysts at a meeting on Thursday.

Monster — which owns Monster Energy, Reign, and NOS — already jostles with rivals for space in convenience stores, supermarkets, and other retailers. The domestic rollout of Coke's new energy drink threatens to intensify the battle.

"Everybody is fighting," Monster CEO Rodney Sacks said. "The coolers aren't rubber. They can't expand."

"If you're going to put Coke Energy in, what comes out?" he continued. "Is it a reduction of Monster?"

"That's the squeeze we have," Sacks added. "We have it overseas and it will be here as well."

The comments highlight the more than year-long tension between Monster and Coke. Monster has accused Coke, a distribution partner and big investor in Monster, of violating a 2015 non-compete agreement, which according to the Wall Street Journal, "barred the soda giant from distributing competitive energy drinks but included an exception for products marketed under the Coca-Cola brand."

Monster's brands account for about 40% of US energy drink sales, according to Nielsen data for the 13 weeks to 28 December.

Monster's stock has surged about 23% in the past year. It remains one of the best performers of the 21st century. 

Monster's bosses on Thursday highlighted another concern. Because the company relies on Coca-Cola bottlers to can its drinks, they worry about the risk that Coke will concentrate on Coca-Cola Energy and neglect Monster's offerings.

"There will be issues with the bottlers, issues of focus," Monster CFO Hilton Schlosberg told the analysts.

Despite those challenges, Monster's bosses don't expect Coca-Cola Energy to harm their brand or market share, as Coca-Cola isn't pitching it as a direct substitute.

"They want to see themselves positioned next to Red Bull and not next to Monster because they see the product as being incremental to the category and not something that will take space away and share away from Monster," Schlosberg said.

Red Bull makes up 34% of the US energy drinks market, according to Nielsen. 

In fact, Monster expects the US market to be "somewhat easier" because retailers including Walmart have mandated that Coca-Cola Energy be placed in the carbonated soft drinks section, not the energy section, Schlosberg said.


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Some things might seem like good ideas but don't enter the world at the right time.

Some things might seem like bad ideas, but then they emerge into the world and surprisingly succeed.

Some things are just bad ideas, though.

You must decide which of these might refer to a display of cans of Coke and other Coke-owned products at a Walmart in Panama City, Florida.

The cans, in packs, were arranged to mimic the American flag, with the Twin Towers front and center.

Above this was a picture of the Manhattan skyline and the words: "We will never forget."

Clearly, this was to coincide with the anniversary of the 9/11 terrorist attacks on Sunday.

However, just below this heartfelt thought were slightly less emotive words: "Rollback. $3.33."

And no one thought to roll this idea back before it was too late.

The display carried both the Coke logo and the Walmart logo, the former larger than the latter.

It so happened that a Twitter user called Shawn posted it to his feed on Tuesday.

His caption attempted to roll up the standards of, well, taste: "Florida c'mon man."

Shawn's tweet enjoyed 2,700 retweets and more than 4,300 likes. Some commenters offered biting contributions. For example, this from Soul Cycle Survivor: "instead of 3.33 they should be 3 for 9.11."

Once the sculpture was unveiled to a larger online audience, it seems that Coke had second thoughts.

A Coca-Cola spokeswoman told me that the display had been created by the company's local bottling partner.

She offered me this statement on behalf of Coca-Cola Bottling Company: "This display was meant to honor local firefighters and to support their organization's upcoming event. We sincerely apologize that anyone was offended or misunderstood its intent, and we have replaced the display."

For its part, Walmart told me through a spokesman: "We hold this moment in our country's history in the highest regard, and there was nothing disrespectful intended by the display being assembled. It was removed from our Florida store Wednesday."

Brands do so love to insert themselves into world events. This becomes especially prickly when the event is solemn and painful.

Could anyone forget SpaghettiOs' cheery Twitter commemoration of Pearl Harbor?

To associate a soft drink brand and a supermarket chain with anything other than a simple mark of respect seems foolhardy.

To take it further and use the Twin Towers and the events of 9/11 to peddle a special offer has all the taste of a can of Sprite that's been open a week.

Some might be relieved, however, that no one appears to have thought of a promotion linking Coke Zero with Ground Zero.


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