1940s korean fashion

1940s korean fashion DEFAULT

The Korean War is sometimes referred to as "The Forgotten War" in the U.S. It wasn't highly publicized like World War II and Vietnam, and it was relatively short, lasting from 1950-1953.  However, it was one of the more impactful conflicts that still affects international relations today. The rate of civilian casualties in the war was higher than during World War II and Vietnam as well, and another generation of American GIs experienced war in a place they likely never would have ventured to otherwise.

(Read a summarized timeline of the war here.)

The conflict also affected the people back home. When troops went to war, many of them were traveling overseas for the first time in their lives. They stopped in various countries along the way to the front, oftentimes buying souvenirs and garments for loved ones back home. These little pieces from their travels made their way into the wardrobes of mothers, wives, girlfriends, and sisters all across America. 

In addition, Americans back home learned about a country and culture they may not have ever encountered before. Although the first wave of Korean immigration to the U.S. began in 1903, most of the original 7,500 immigrants were contract workers on sugar plantations in Hawaii. Legislation in the 1920s effectively stopped immigration from Asia except for a relatively small number of students allowed in for college studies. 

Sgt. Johnie Morgan arrives in Seattle with his wife, 'Blue,' 1951. Source.

The Korean War sparked the second wave of Korean immigration to the U.S. as nearly 100,000 women and 300,000 children entered the U.S. as war brides and adoptees. Their acceptance into the wider American society (and Korean communities in the U.S.) was often mixed depending on marital status, race of their spouse, and racial mix (in the case of adoptees). However, they were now a part of American history, and the aesthetics and styles of Korean and other Asian cultures began making their way evermore into the American consciousness.

Life in Busan (South Korea), around 1951
Life in Busan (South Korea), around 1951

When they landed in Korea, American GIs would have seen scenes similar to the pictures above and below showing the rural life of people in Busan around 1951. Traditional hanbok was still the main style of clothing for most Korean women at the time, though women in cities had begun to "modernize" and Westernize their fashions under pressure during the Japanese occupation of Korea in the previous decades. Still other women Westernized their look in response to the flood of American men landing on their shores--acts of survival, opportunism, and/or love. 

Life in Busan (South Korea), around 1951

When American troops made their way to the Korean front, they traveled through (and sometimes took their leave/vacation time in) countries like Japan where there were other American bases and military presences. (This began with American troop movements around Asia during WWII and continued during the early 1950s.) These cultures' aesthetics also made their way to the U.S. in trinkets and souvenirs sent home, and later generic "Asian" or "Oriental" vibes were incorporated into Western clothing as ignorance about the distinct differences between Asian cultures was rampant.

Korean Grandmother, 1952

The mixing and refashioning of various Asian aesthetics had been happening over the last few decades in Western fashion, but the occurrence of the Korean War kept Asia in the minds of Americans. Souvenirs, pictures, and letters sent home gave them glimpses of far-off places. Conical hats, asymmetrical closures, Mandarin collars, dragon-laden silks, and frog closures were seen frequently in fashion throughout the 1950s and 1960s.  As the Vietnam War geared up, fashions would begin to include more long-length Vietnamese ao dai aesthetics.

Vogue, October 1958

Vintage advertisement, 1956

1956-7 Alden's Catalog Page

Further reading:

Evolution of South Korean Fashion and Makeup Culture

The Forsaken: Portraits of Mixed-Race Orphans in Post-War Korea

America's 'First Korean War Bride' Comes Home

Sours: http://www.flashbacksummer.com/2019/07/influence-of-korean-war-on-fashion.html
Warner Bros. Korea

While I was watching the new film The Age of Shadows (2016, Dir. Kim Jee-woon) last week, what stood out to me a lot was the fashion in the film. The film’s setting is the 1920s to 1930s in Kyungsung (now Seoul), Korea, and especially the main actress Han Ji-min excellently showed the audience what women’s fashion was like during the period.

Also, to celebrate their 20th anniversary since the first publication, Vogue Korea recently finished their special exhibition called ‘Mode & Moments: 100 Years of Korean Fashion’ in Seoul. Let’s take a look at some of their exhibition photos and learn about women’s fashion in Korea for the past 100 years.



Vogue Korea

During this period of Japanese occupancy, Korean women were restricted from wearing ‘Hanbok’ because it is the Korean traditional costume and the Japanese thought of wearing it as a rebellious action. And starting from the 1930s, Western fashion was brought into Korea, which has set a current trend for women to wear shoes and a handbag. Women started to wear western styled leather heels, instead of the traditional rubber shoes. This period, therefore, is still called as a “modern girl/boy” fashion era in Korea.



Modern Boy (2008) - Naver Movie



Vogue Korea

This period could be called the ‘flowering stage’ of Korean fashion. As soon as the war ended, many designer boutiques started to open in Myungdong, which was the fashion street of Seoul just like the fifth avenue. Some of the trends that were popular during this time include tight skirts, high heels, stockings, and checkered dresses.

Many will agree that the most well-known designer in this period is Nora Noh, who opened the first fashion show in Korea in 1956. She previously had studied fashion in the United States, and she created her own women’s fashion brand, ‘Nora Noh Courtier’ in Myungdong.

Nora Noh (2014) - Naver Movie




The 1970s represented the ‘Hippie’ culture and it was explicitly shown in the fashion. Young fashion people wore mini skirts, short pants, bagged pants and platform shoes which all represented freedom. Also, many fashion-related corporations were founded during this time including JDG (JoongAng Design Group). The 70s was also when there were intensive controls on the length of women’s mini skirts.

C'est si bon (2015) - CJ Entertainment


Vogue Korea

There was a ‘disco boom’ during this period, which resulted in vibrant colors in young people’s fashion. A lot of women started to “layer” clothes wearing light jackets on their tops. Starting from the 1988 Seoul Olympic, the liberalization of imports especially affected a lot by giving more uniqueness into fashion in Korea.

Sunny (2011) - Naver Movie


Nora Noh’s summer fashion show in 1957:


By Audrey Joung

Audrey Joung

Sours: https://www.koreadailyus.com/100-years-of-womens-fashion-in-korea/
  1. Cl350 parts
  2. Person with flower head drawing
  3. Jerk husband memes

Fashion in Korea

Overview of fashion in Korea

In recent years, fashion in Korea has evolved due to inspirations from Western culture, wealth, and social media practices as well as the country's developing economy.

Despite these influences, South Korean fashion has maintained a unique style which has influenced worldwide trends.[1] South Korea's style is known for being expressive and reflecting a sense of individuality, which are absent from the style of its northern counterpart, North Korea.[2]

In addition, the Korean Wave (the spread of appreciation for South Korean culture) is beginning to affect the fashion world. For example, some pop stars from Korea have recently been making appearances in large cities such as New York.[3]Euny Hong, journalist and author, predicts that this fashion phenomenon will soon reach across the world.[4]

As of 2021, many korean fashion brands have gained recognition overseas due to their collaborations with Korean pop idols and other celebrities. This is especially significant in many korean streetwear brands which target customers are the young people. For example, Fila Korea[5] appointed BTS as their model in 2019, Guess Korea's ambassador[6] is Suzy Bae and Acme de la vie (ADLV) model[7] is internationally known K-pop idol group Twice.


Antiquity and the pre-modern era[edit]

Winter clothes were typically made using soft cotton stuffed between layers of silk or cotton. Clothes worn in the summer were made from hemp and ramie.[8] Components of these clothes helped to form the look and style of the traditional Korean dress, hanbok. Historically, Koreans have preferred to wear white clothing, a tradition believed to have stemmed from the Three Kingdoms period.[9] To Koreans, white traditionally symbolizes simplicity, integrity, innocence and nobility.[10]

Fashion trends[edit]

  • 1950s–60s: Introduction of Western clothing into Korean culture.
  • 1970s–80s: Development of ready-made clothes industry (factory-made clothing, off-the-peg).
  • 1980s–90s: Organization of SFA; increased popularity of designer brands.
  • Present: Internationalization of fashion; overseas expansion of Korean designer clothes.[11]

Fashion industry overview[edit]

  • 1917–1919: Textile industry opens; Joseon Textile Corporation and Kangsung Textiles are established and a labor-intensive industry with inexpensive workforce begins.
  • 1960: Labor-intensive industry changes when the first mass-producing corporations appear.
  • 1970: Beginning of the women's clothing industry; minority designers make female ready-made suits in small boutiques.[12]
  • 1972–1977: Major companies participate in making ready-made clothes (there is an automatic increase in the quality of clothing).
  • After 1970s: Because of increased GNP and the social debut of women, more diverse women's clothing begins to appear.
  • 1980–1982: Advent of color TV;[13]school uniform and hairstyle regulations impact fashion in South Korea.
  • 1986–1988: Hosting of Asian Games and 1988 Summer Olympics increases development of sport clothing brands.
  • 1997: Fashion industry declines in the IMF.[14]
  • 1999: Fashion industry recovers (high class materials with famous brands increasingly noticeable).[15]
  • Present: Government support and public attention leads to growth of designer fashion; Korean fashion industry is establishing its position in the world.[16]

Fashion shows[edit]

  • 1955: An official name-designer was used primarily in South Korea; authorized designers are Norano Soo-kyung Seo, Young-ae Kim (kor : 노라노, 서수경, 김영애).[17]
  • 1958: First fashion contest opens.[18]
  • 1962: First international fashion show.
  • 1964: Second fashion contest opens.
  • 1966: Korean fashion show opens in South-East Asia expo.
  • 1969: KAFDA (Korean Designers in New York Association) is established.[19]
  • 1970: Korean fashion show opens in Japan at Expo '70.
  • 1972: Farmer fashion show opens in the community development research society and KPD (Busan Designer Association) is established.
  • 1983: First competitive exhibition for textile and fashion design opens.
  • 1987: Ssangbangul (kor: 쌍방울) opens; first multidisciplinary cloth fashion show.
  • 1990: S.F.A.A collection openshttps, and designer Sin-woo Lee participates in Tokyo collection; fashion in South Korea becomes widely known thanks to the Tokyo collection.
  • 1992: Daejeon expo uniform festival opens and Korean designers go overseas.
  • 1993: Korean designers participate in prêt-à-porter (ready-to-wear fashion) in Paris.
  • Present: South Korean designers hold Korean fashion shows in many countries, often showcasing Korean styles.[20]
  • 2011: Hanbok fashion show was held in Seoul, South Korean. Hanbok is as considered the traditional clothing for Korean custom.[21]


In the early 1990s, designer Lee Shin Woo participated in the Tokyo Collection.[22] Lee Shin Woo, Lee Young Hee, Jin Tea Ok, Hong Mi Wha, and others participated in the pret-a-porter in Paris. Korean designers appeared actively on the global stage, with their designs being shown all over the world. The Korean government started to encourage talented designers. By the end of the 1990s, the encouragement of talented designers declined due to the currency crisis. Lately, the government has supported designers, and also ones who are less successful in the domestic economy are beginning to advance abroad.[23]

  • Moon Young Hee is a designer who expresses Korean ideas in a modernistic way. The world can share her designs. By the end of the 1960s, she had worked as a designer in Wha Shin Renaun, and founded the 'Moon boutique' ready-made clothing brand in 1974. In 1992, she founded the 'Moon Young Hee' designer brand.[24]
  • Andre Kim (24 August 1935 (Gyeonggi-do Goyang-si) – 12 August 2010) was a South Korean fashion designer based in Seoul, South Korea. He was known predominantly for his evening and wedding gown collections. He is survived by his adopted son, Kim Jung-do.[25]
  • Lie Sang-Bong is a major fashion designer who shows Korean fashions in pret-a-porter, which is the core of the global fashion industry. Lie graduated from the Seoul Institute of the Arts. He made his debut as a fashion designer in 1983 when he won a prize in the Central Design Contest. In 1993, he gained attention from the Korean fashion community by presenting his first collection, 'The Reincarnation', at Seoul Fashion Week. Furthermore, in 1999 he was nominated as "Best Designer of the Year" by the Mayor of Seoul. Finally, in 2002 he made his debut in Paris and launched his first title, 'The Lost Memoir'. In 2006, Lie Sang-Bong held his place as a global designer, showing hangeul design clothes for the first time. In 2010, he provided custom designs for Yuna Kim. His appearance in Muhandojeon in 2006 contributed to his popularity.[26] Lie Sang-Bong is emerging as an 'influential designer' since the death of Andre Kim.[27]
  • Steve J & Yoni Pare married designers. They make witty and characteristic clothes.[28] They held their 2013 FW Collection on 27 March 2013 (4:00 pm) in Yeuido IFC. The theme of Steve J & Yoni P's 2013 FW collection is 'Classic Meet Punk'. They make Punk a symbol of rebellion and youth, reborn at length as Rock Couture.[29]
  • Designer Lee Suk Tae graduated at L'ecole de la Chambre Syndicale de la Couture Parisienne and L'ecole de studio berco in Paris. He was selected in a young French designers' contest in Paris. He also had the opportunity to work in the Paris headquarters of the designing team of Sonia Rykiel and the Christian Dior Paris headquarters. 1997 was the year when he launched his own brand under the name of Kaal E. Suctae. The same year he was selected by the Korean Fashion Association and invited to present a collection at Hong Kong Fashion Week. A year later, in 1998, Lee Suk Tae inaugurated his own store, Galleria Department Store in Apgujungdong in Gangnam, and the brand entered the Collected (Seoul) multi-shop. Lee Suc Tae was selected as one of Seoul's "10 Soul Designers".[30]
  • Andersson Bell is a korean designer brand that is rising in popularity. Their clothing is inspired from the korean and Scandinavian cultures. Even the brand name was created by the combination of Andersson (typical Swedish hat name) and Bell (korean temple bell). This brand is selling well in the European market and is also placed in the Net-A-Porter online shopping platform.[31]


  • Modern Creation Munich (MCM) is a luxury brand of leather goods, apparel, and footwear, owned by Sungjoo Design Tech & Distribution. The brand was founded by Michael Cromer in Munich in 1975 as 'Michael Cromer Munich' (MCM).[32]
  • Bean Pole is a fashion brand belonging to Cheil Industries (of the Samsung Group). The Bean Pole brand has been successfully developed into one that can compete with the likes of Ralph Lauren.
  • Who.A.U. is a popular clothing brand, pronounced "who are You", owned by E-Land, that sells clothes at relatively cheaper prices than its competitors. Their main marketing strategy is to imitate the California and exotic look.
  • Hazzys and Darks are fashion brands belonging to the LG Corporation.[33]
  • Teenie Weenie is an adult clothing store and SPA brand of the E-Land group.
  • BangBang caters to the teen and young adult demographic and carries a casual line of clothing. Prices are moderate and styles are ever-changing, following trends in the current society.
  • Beyond Closet specializes in youth clothing from high school to funky street style.[34]
  • Romantic Crown is a korean streetwear brand with a European vibe. Its slogan is Life is Romantic and the brand incorporates simple details into their fashion items to make it a stylish item to wear for casual or semi formal occasions. They are selling well in China.
  • AQO Studiospace is a relatively new streetwear brand but are gaining much recognition for their cute apparels. Their outfits are also frequently worn by kpop idols like blackpink.
  • Acme de la vie is one of the globally well known korean streetwear brand. They are known for their oversized graphic T-shirts depicting a baby face on them. They also have numerous collaborations including Kakao friends, Disney mickey mouse and Toy Story.[35]



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Supertalent Fashion Week[edit]

Supertalent Fashion Week, is a clothing trade show to be held globally, represents Supermodel Influencers of Supertalent of the World, photographers, art directors and stylists, producing fashion events in several countries. Its organizers collaborate with industry organizations and work with local and national governments. it was held Seoul to Eiffel Tower of Paris, Ferrari Auto of Modena, Cannes, Milan, Venice, Rome, positioned world leader of Supermodel Influencer. It was held at the Korea International Exhibition Center, Daegu Textile Complex, Incheon International Airport,[36][37][38]South Korea, Eiffel Tower, Galeries Lafayette,[39] Paris, Jungfrau,[40]Schilthorn,[41]Switzerland

Seoul Fashion Week[edit]

The Seoul Fashion Week[42] is a global fashion event held twice a year in the Spring/Summer and Fall/Winter seasons. Started in 1987 it is sponsored by the city of Seoul and conducted by Inotion World Wide. The Fashion Weeks are held in March and October in South Korea, and are followed by shows in New York City, Paris, London and Milan. The event is marked with inclusivity and diversity, combining high fashion with street style.[43] The Seoul Fashion Week is split into three parts:[44]

  1. The Seoul Collection: A high-end Korean fashion event. The collection is among some of the biggest in Korean fashion.
  2. Generation Next is an upcoming fashion design program for Korean designers. It concentrates on designers with fewer than 5 years of experience. Unique appearance and creative thinking are emphasized in this section.
  3. The Seoul Fashion Fair is an exhibition showcasing Korean fashion companies. Its mission is to grow Korean fashion companies by helping to build business partnerships to compete in the global fashion market. It is easy for companies to get a spot at the fair.

Korea Fashion Design Contest[edit]

The Korea Fashion Design Contest looks for fresh and rising design talent in Korea. This contest began in 1983, and it has been supported by the Korean government since 2004 for its promotion of new designers.[45] The contest aims to:

  1. Find promising new Korean designers.
  2. Provide strategic and systematic mentoring, advertising and marketing support to these designers.
  3. Showcase Korean fashion on an international scale, to show the world that Korean fashion is a high-value industry.[46]

Korea Style Week 2013[edit]

Korea Style Week was an exhibition at COEX in Korea in 2013.[47] It combined a fashion show format with that of a fair for the first time in Korea. This was done to make it easy to find new designers and fashion online. Korea Style Week was an opportunity for companies to introduce the public to their products. This was done by creating events like styling classes, runways, flea markets, etc.

K-Pop: K-Collection in Seoul Fashion Concert[edit]

The K-Collection was last held on 11 March 2012, at the Olympic Stadium in Seoul.[48] The event was hosted by the Korea Tourism Organization, and featured performances by K-Pop artists such as MBLAQ, Infinite, Big Bang, IU, Girls’ Generation , and Miss A. The fashion show featured (among others) collections by 2PLACEBO, 8seconds, Kappa, and Skin Food.

K-pop and The Fashion World[edit]

With the Korean Wave sweeping over many countries in East Asia, the Middle East, Europe, North America and Oceania, the cultural influence of Korea has reached the global fashion world, as well. Fashion plays an integral role in many aspects of Korean culture, such as in Korean Popular Music, also known as K-pop. This attention to fashion is evident in the outfits worn by artists, who are partnering up with major fashion houses to showcase their work.

2ne1 Fashion Wave[edit]

Many K-pop fans closely follow popular artists' or groups' activities, with fashion playing both an integral and important role in the trends set by their idols. In turn, those fans replicate their style to fit their own lifestyle. For example, 2NE1 introduced high-end fashion labels such as Givenchy and Balmain to the Korean audience. According to Harper's Bazaar, "Korean style is a mix of streetwear and luxury".[49] They further highlight that the trend is combining European brands and streetwear brands together.

Blackpink and Mulberry[edit]

Lisa and Rose, members of the popular girl group Blackpink, were featured on the September issue of Dazed Korea.[50] Their ensemble was created from pieces from Mulberry's 2018 Fall/Winter collection. In addition, they sat in the front row at this year's Mulberry Show in Seoul. The objective of Johnny Coca, the creative director of the major British fashion house, was not only to make Mulberry a prominent brand in the UK but also to garner international recognition in places such as South Korea. In an article by Vogue, Coca states that "Korea was the second (biggest) country in terms of revenue so it was important to be part of that expansion and to communicate more about the brand and its heritage to the Korean customer".[51] Targeting Korea not only expands the brand's reach but also helps it gain high exposure due to the fashion-forward audience by inviting popular K-Pop idols with a wide reach of fandom.

Winner and Burberry[edit]

Another famous British fashion house, Burberry, was featured by Mino and Hoony, two members of the popular K-pop group Winner. They were dressed in the Burberry Spring/Summer 2018 collection for the brand's show. Furthermore, they received early access to the Spring 2018 collection as soon as they landed in England. According to an article in Vogue, "The two wore full looks while enjoying their time around London, sharing multiple images of themselves in pieces that are sure to be among the seasons most coveted. While sharing snapshots of tartan tote bags and classic trenches, the pair also managed to squeeze in a little sightseeing..."[52] This creates a mutually beneficial relationship between the brand and the artists. The artists promote the brand's clothing by sharing their fashion insight with their fans.

  • Hanbok, traditional Korean-styled clothes

See also[edit]

External links[edit]


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  51. ^Casely-Hayford, Alice. "Mulberry Kicks Off International Expansion With Show And Pop-Up in Seoul". Vogue. Retrieved 10 November 2018.
  52. ^Okwodu, Janelle. "How Mino and Hoony of K-Pop Band Winner Won Burberry's Front Row". Vogue. Retrieved 10 November 2018.
Sours: https://en.wikipedia.org/wiki/Fashion_in_Korea
1940s Autumn Lookbook


Korean fashion 1940s


100 Years of Korean Women's Fashion


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