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Start a free day trial of Fitbit Premium for personalized guidance, customized health programs and + video workouts you can do at home.

Say hello to one of the world’s leading apps for health and fitness. Use the Fitbit app on it’s own to join our community, track basic stats and stay motivated on your journey. Or, get a Fitbit tracker or smartwatch to see how your activity, workouts, sleep, nutrition and stress all fit together. Either way, you’ll find the information and inspiration you need to reach your goals—all in one place.

A free app that tracks your day & progress over time
Find free workouts, nutrition programs, meditation tracks, sleep tools & more
Connect with friends, start challenges & join an inspiring community
Set goals, earn achievement badges & celebrate milestones
Automatically sync your data to 3,+ popular partner apps
Access innovative smartwatch apps & fresh clock faces
Works with all Fitbit trackers, smartwatches, scales & other Fitbit products

GET ACTIVE: See how small moves add up by using your smartphone to track steps and distance. Or pair with a Fitbit tracker or smartwatch to see all-day stats like steps, distance, calories burned, floors climbed and active minutes.

WORK OUT FROM HOME: Access free video and audio workouts that you can do on your time, right from your living room. You’ll find sessions for HIIT, cardio, strength, yoga and more. Plus, start a day free trial of Fitbit Premium to unlock + workouts from popular brands like barre3, Daily Burn, POPSUGAR and Yoga Studio: Mind & Body.

SLEEP BETTER: Discover how long and how well you’re sleeping, then improve your nightly routine with Fitbit’s innovative sleep tools—including a nightly Sleep Score, sleep goal setting, bedtime reminders and graphs that show your time in light, deep and REM sleep.

MANAGE STRESS: Listen to free audio tracks to lessen your stress and improve your mood. Use mindfulness to start your day a better way, find moments of calm and set intentions with meditation or get help falling asleep with stories and relaxing sounds.

EAT SMARTER: Keep your nutrition in check with easy-to-use tools to set goals, log food and water, track calories in and out and see if you’re getting enough protein, fat and carbs. For more personalized programs to help you reach weight and nutrition goals, try Fitbit Premium.

TRACK HEART RATE: Understand your overall health by using your watch or tracker to record your heart rate 24/7. In the app, find valuable data like resting heart rate trends, time spent in heart rate zones during workouts and a cardio fitness score.

JOIN A COMMUNITY: Find the support and encouragement you need to get inspired, stay accountable and keep things fun. The Fitbit app makes it easy to connect with friends, start activity challenges, read educational articles, get expert advice and share your journey with an uplifting community.

Fitbit Premium:
- Monthly and annual plans available that unlock habit-forming programs, audio & video workouts, and advanced insights.
- Payment will be charged to your Google Play Account after your free trial expires, if applicable.
- Subscription automatically renews unless auto-renew is turned off at least 24 hours before the end of the current period.
- Account will be charged for renewal within 24 hours prior to the end of the current period, and identify the cost of the renewal.
- Subscriptions may be managed by the user and auto-renewal may be turned off by going to the user's Account Settings after purchase.
- Any unused portion of a free trial period, if offered, will be forfeited when the user purchases a subscription to that publication, where applicable.
– Fitbit Terms of Service:
– Fitbit Privacy Policy:

Learn more about Fitbit products and services at


Fitbit adds ECG and stress-level scanning to its Charge fitness tracker

Fitness band market share is undoubtedly contracting, thanks in no small part to the massive popularity of smartwatches. But million overall shipments in Q1 is nothing to sneeze at. People are still buying non-watch fitness trackers, due to their lower price and non-invasiveness.

Announced this morning via the Google Keyword blog, the latest version of Fitbit’s Charge line looks to further blur the line line between the categories. The latest version of the premium fitness band adds a color touchscreen, along with ECG (heart) and EDA (stress) sensors.

Naturally those sorts of smartwatch-level features also come with a $30 price increase, up to $ &#; putting it at the same price point as ’s Versa 2 and $50 less than the Versa 3. Like I said, the lines have blurred. Fitbit also offers a number of cheaper trackers, including the $ Inspire 2, though the company is well aware that it can’t really compete on the super low end of the market.

The addition of ECG monitoring brings a feature to the band that has largely been the realm of pricier smartwatches. It’s been popular with both users and doctors, who often recommend it for day to day monitoring of conditions like a-fib. That’s in addition to heart rate monitoring, which can be used around the clock, courtesy of a battery that’s rated at a full week (though the always-on option for the full-color AMOLED touchscreen will undoubtedly eat into that).

Still photography of Fitbit Charge 5. Image Credits: Fitbit

EDA monitoring, which Fitbit first offered on the Sense last fall, is designed to detect a wearer’s stress levels by way of their finger sweat glands. That’s coupled with a “Stress Management Score” available through the Fitbit app, “so you can see each morning if you’re mentally ready to take on more challenges, or if you need to recharge.” The idea of viewing my own stress numbers over the past year is likely enough to drive them up even higher.

All of that feeds into the larger Health Metrics dashboard, which the company is setting up as a kind of one-stop shop that also includes sleep and standard fitness. The Charge also offers integration with third-party mindfulness apps like Ten Percent Happier and Calm, the latter of which is a part of a new partnership that brings the wildly popular meditation app’s content to Fitbit Premium members.

Premium also gets a new feature called Daily Readiness Score, which Fitbit describes thusly:

Coming soon to Premium is our new Daily Readiness Score, which will use insights from your body via your Fitbit device, including your activity, heart rate variability (HRV) and recent sleep, to help you assess when you’re ready to push yourself physically — in other words, if you should workout or prioritize recovery. By wearing your Fitbit device daily (including while you sleep), you’ll receive a personalized score each morning along with details on what impacted it, with suggestions like a recommended activity level and Premium content to help you make the best decisions for your body and make your workouts more efficient.

Oh, and here’s a picture of Fitbit’s new brand ambassador, for good measure. Looks familiar:

Image Credits: Fitbit

The Charge 5 is the first major release since Fitbit officially became a part of Google. We haven’t seen a lot of major changes yet (though CEO James Park is now officially “VP, GM & Co-founder,” per his billing). Expect to see something more significant on that front when the company unveils its next smartwatch.

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Fitbit Charge 5 tracker with color display possibly revealed in leaked image of Fitbit "Morgan" device

An image dug up by 9To5Google, possibly extracted from app code, has revealed a new Fitbit tracker device that has the codename “Morgan”. The same source has opined that this could be a first look at the successor to ’s Fitbit Charge 4, which unsurprisingly would most likely be called the Fitbit Charge 5. The most obvious difference from the Fitbit Charge 4 here is the presence of a color display.

The tracker market has become a very crowded and competitive space over recent years, and although Fitbit products are noted for their quality and build, they are also more expensive than the cheap and cheerful rivals from Xiaomi and Honor. At the official Fitbit webstore, the Fitbit Charge 4 is priced from US$ while the Fitbit Luxe starts at US$ To justify a similar price tag, the Fitbit Charge 5 will have to offer more than a color screen and sleek and straight-edged design.

Unfortunately, most of the features of this mysterious Fitbit “Morgan” tracker are currently unknown, although 9To5Google does state that NFC support will be available, and it seems likely blood oxygen measurement (SpO2) will also be onboard. As for a release timeframe, the Fitbit Charge 3 was launched in October and the Fitbit Charge 4 came out in March If more leaks about the potential Fitbit Charge 5 tracker start appearing soon, including live images and specs, then the device could see the light of day within the next three months.

Buy the Fitbit Versa 2 smartwatch on Amazon

Fitbit "Morgan". (Image source: 9To5Google)

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Introducing Fitbit Ionic

When Fitbit launched its first product in , the activity tracker didn’t even share data to a smartphone app. Instead, it wirelessly connected to a base station that had to be tethered to your computer. The clip-on itself displayed some information, but Fitbit’s website was where you’d find visualizations of your personal activity data. It was a kind of gateway drug to what would become our full-fledged, ’s, quantified-self addictions.

Over the years Fitbit would become known for its accessible hardware, but it was its software—its mobile app, social network, sleep tracking, subscription coaching—that made it stand out in an ocean of fitness wearables.

Now Fitbit has come full (activity) circle, and is being bought by one of the largest software companies in the world. Google says it is acquiring Fitbit to bring together “the best AI, software and hardware” in order to “spur innovation in wearables and build products to benefit even more people around the world.” It complements Google’s vision for “ambient computing,” as my WIRED colleague Louise Matsakis points out; gives it more technological armor to compete with Apple Watch; and could help Google do deeper in the healthcare market.

Although Fitbit’s position in wearables has weakened over the past three years, it was for a long time the clear leader in activity-tracking wearables. It opened the floodgates for a decade of innovation around Bluetooth and Wi-Fi-connected wrist dongles, ones packed with sensors, displays, and batteries that got better each year. Things got weird in wearable land. Many wearable startups didn’t make it, while others, like Fitbit, got bought by Big Tech.

But now that giant tech corporations are fully invested in health trackers—Apple, Xiaomi, and Huawei held the lead in the global wearables market as of the second quarter of this year—the future remains uncertain for smaller players who are still trying to have an impact. And even though there’s a chance that Google’s plan to buy Fitbit may not pass muster with regulators, it is possible that there might even be some upside to having massive tech companies become the central repositories for our daily health stats.

Back in Time

Not long after Fitbit launched its first tracker in , the private company Jawbone, which was already a successful maker of audio products, pivoted to wearables. The company’s first wristband, called the Jawbone Up, actually plugged into a phone’s mm headphone jack to sync the band’s data (back when phones actually had headphone jacks). A year after that, in , Nike launched FuelBand, another polymer wristband that was supposed to motivate its wearers, in this case through a proprietary—and seemingly arbitrary—metric labeled “Fuel.”

Others soon crowded the space. In late , a company called Basis Science launched the B1 body monitor, which stood out because of its optical heart rate sensors, something the earlier wristbands didn’t include. A Bay Area startup called Lark shipped the Larklife band, which tracked both daytime activity and nighttime sleep and was so clunky that one of my editors at the time referred to it as a celibacy band. A Canadian company called Mio Global launched the Mio Link in early , a device that was recognized as one of the first fitness trackers that transmitted continuous heart rate readings. A company called Misfit even had a low-powered wearable that ran on coin-cell batteries and never needed to be plugged in.

The fitness watch stalwarts, Garmin and Polar, start jamming even more sensors into their already capable watches, and beefing up their mobile applications. Microsoft shipped something called the Microsoft Band, and after that, the Microsoft Band 2.

And then there was Pebble. After a remarkably successful Kickstarter campaign in , Pebble started selling its smartwatch—this was a smartwatch, not a wristband—in In many ways, Pebble was emblematic of this era of wearables. It was scrappy (designed in a Palo Alto garage), it was agnostic (it played nice with both iPhone and Android), it had its own smartwatch operating system and app store (An app store! For a tiny watch!) Later versions of Pebble would also embrace health and fitness-tracking as a core feature set.

Pebble, of course, was eventually acquired by Fitbit, which makes Google’s purchase today a kind of “wearable turducken,” as CNET’s Scott Stein put it on Twitter. Jawbone failed, badly. Basis Science sold itself to Intel. Misfit went to Fossil. Lark become a software company focused on chronic conditions. Mio Global was split into two businesses; the software still exists under a different name, while its hardware became a part of Lifesense. Microsoft never bothered to ship another Band.

Fitbit continued to develop new wrist wearables at a steady pace, evolving its product line from clip-on trackers to wristbands to a sport watch to smartwatches and back again to lightweight wristbands. Since its inception, Fitbit has sold nearly million devices.

“Fitbit has really been an early success story,” says Jitesh Ubrani, research director at IDC. “They were early in the space, and they became the de facto standard. Consumers would look at other wearables and still call it a Fitbit.”

That wouldn’t always be the case, though, and analysts say two major factors contributed to this: The launch of the shiny, covetable Apple Watch in the spring of , and the squeeze from Chinese electronics giants Xiaomi and Huawei. Xiaomi’s Mi Band, launched in , cost just $15, and could do most of the things a $ Fitbit could do.

On the day that Fitbit became a publicly-traded company, in June of , Fitbit cofounder and CEO James Park sat for an interview on Marketplace that might be haunting him a bit today.

“Let’s say, just for argument’s sake, Tim Cook comes to you and says, ‘I’ll give you, James, $2 billion for your company.’ What do you say?” the reporter asks Park.

“Um,” Park says, and after a pause continues, “We’ve never really been focused on exits as a company. Really, the key to our success has been being really heads-down and focused on growing the business over the years.”

Well Worn

Now that Google has scooped up Fitbit, the question becomes whether it’s good for the personal health-tracking market that few wearable startups still exist, and that the power and control over our data lies in the hands of a few giants: Apple, Google, Samsung, and prominent Chinese companies whose internal operations are even more opaque.

That’s what regulators will likely be asking as they examine the deal. In the immediate term, Google says it will “never sell personal information to anyone” and that “Fitbit health and wellness data will not be used for Google ads.” Fitbit, likewise, says the company never sells personal information, and that Fitbit health and wellness data won’t be used for Google ads. (Both companies declined requests for interviews.)

One of the potential negatives for consumers, says Ubrani, is that even if Google vows not to sell ads against your health data, it could find other creative ways to monetize whatever you’re sharing through your wrist.

“They have the data, so they can tie software and services together to try to sell more of their other services,” he says. That’s both the upside and downside of interoperability, of your software working across your phone, your laptop, your smartwatch, or potentially even your smart glasses—when it works, it works, but it’s another access point into your life for one of the tech giants.

Consumers may also be rightfully concerned about privacy and security. Facebook’s privacy missteps have been a “watershed moment” for these issues in the tech sector, Ubrani says, and privacy policies are being scrutinized more.

But ultimately, it’s these same large tech companies that should, in theory, have the resources to address privacy and security problems as they pertain to consumer health, too. “When it comes to my own data, I would trust a much larger company that has checks and balances in place and the resources to secure my data,” Ubrani says, “because they also have the best talent that’s out there.”

Alan Antin, a senior director at Gartner Research who has long covered the wearables space (and worked for Polar many years before), doesn’t agree that dominant tech companies are better positioned to handle our wearables data responsibly, simply because they have the resources to do so.

“There will always be some skepticism—and this is going to be a big one for Google—around the fact that they have too much data on us,” Antin says. “There will always be some segment of people thinking, ‘Well, Google is going to send ads to me based on what I’m doing with these other devices.’ And this applies more broadly to other technology devices as well.”

On the other hand, Google owning a successful wearable brand could allow it to compete more effectively with Apple. So far, Google has tried to edge into Cupertino's wearable share by licensing out its WearOS software to fashion brands, or by acquiring part of Fossil’s business. Neither strategy has made a huge dent. But now that Google will control both the software and the hardware on whatever new wrist-computers bloom from this acquisition, it's likely that its Android-powered smartwatches are going to become that much smarter.

“Google’s been really great at using AI to predict what you’re searching for when you use its search engine, or to know, OK, at , I’m going to pick up my kid from school, and here’s how much time it’s going to take,” Antin says. “If you think about applying that intelligence to your fitness, your health, and your wellbeing, you might be able to create more utility.”

“The tradeoff will be ‘I don’t want one company knowing all of this about me’ versus ‘I can see the value,’” he says.

More Great WIRED Stories


Image fitbit

The first look at Fitbit’s new smartwatches, the Versa 3 and Sense, have leaked, courtesy of WinFuture, showing off the upcoming fitness tracking-focused devices.

The renders don’t provide too much information about what Fitbit fans can expect from the new hardware. There are, however, some immediate changes that 9to5 Google pointed out. For example, it appears that both Versa 3 and Sense will no longer have physical buttons, 9to5 Google reports. Instead, there’s an indented notch on the side that appears to be similar to the pressure-sensitive “inductive button” that the company debuted on the Fitbit Charge 3 back in The Versa 3 also has “icons for what appear to be voice controls, location/GPS, and water resistance of 50M.”

Image: WinFuture
Image: WinFuture

The Versa 2 was released in September for $ and was one of the company’s first big forays into the smartwatch market in an attempt to compete with companies like Samsung and Apple. The Verge’s Dan Seifert found that the Versa 2 was “a better Versa and an excellent fitness tracker,” but “not a better smartwatch.”

The leak also shows off the Fitbit Sense, a new smartwatch model. It’s not fully clear what makes the Sense different from the Versa, but 9to5Google speculatesbased on a new heart icon that it might offer an electrocardiogram built into the device to track heart rate, similar to the Apple Watch.

Image: WinFuture
Image: WinFuture

The renders, which also include a look at the Fitbit Inspire 2 fitness tracker, can be seen on WinFuture.

Fitbit Versa 2 Watch Review - WHAT YOU NEED TO KNOW!!


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